Alex Kowtun, Digital Media & Branding Expert, Writer, Pilot, CoFounder/Creator of Monkey In Paradise Vodka
The process of getting your social media accounts verified is mysterious and extremely desirable. For those who don’t know, social media verification is when your account handle has a blue check next to it. You will see A-list celebrities, athletes, musicians, successful brands and top social media personalities with the blue verified account checks. Simply put, the blue check signifies massive credibility and digital fame.
What most people don’t understand is what it actually takes to qualify and receive the blue check. A few months ago, my TikTok account and personal Instagram account were verified. Here is how it happened.
Four years ago, I created a liquor brand with my two best friends. The marketing and branding plan was to create an exciting and engaging social media presence. We saw that the liquor industry was largely boring and run by traditional executives who did not understand social media or modern-day digital marketing. While we were building the brand, I became a social media expert and developed a deep understanding of what it would take to become successful. I also took content creation to the next level with unique-point-of-view videos using GoPros. Instead of traditional industry content, we leveraged people and an exciting lifestyle to position the brand. The success of the brand earned me frequent news interviews, a newspaper column and many interviews in major publications.
During the beginning of the Covid-19 pandemic, I became frustrated with the ever-increasing pay-to-play growth and engagement models of most social media platforms. So, I decided to get serious about TikTok. It seemed to be the only platform where huge organic growth was still possible. This paid off big. My video style was working for the audience, and I began growing quickly. My account has gone from 2,000 followers to almost 100,000 followers. A few videos early on had over 10,000 views, then 50,000 views, 100,000 views and 500,000 views — and now, many have over 1,000,000 views.
During a flight when I was flying a privately owned fighter jet trainer, I passed out from the massive G-forces. This video immediately went viral. It had over 3 million views within a few weeks. I decided to license the video, and it really exploded immediately after that. The Daily Mail featured the video, and then many other news sources and social media accounts followed suit. Currently, the video has over 50 million total views across all digital platforms. The Daily Mail article headline directly referenced my TikTok account and that the video had 3 million views. One week later, I opened up my TikTok, and there it was: the blue check.
After my TikTok account was verified, I opened my Instagram app, took a picture of my driver’s license and submitted it directly to Instagram for verification. Within a few hours, there it was: the blue check.
So what does it take to get your social media accounts verified? The answer is generally to be an A-list celebrity or be a leader in your industry who gains massive press and extremely viral content. If you don’t have the above, there is no third-party service I know of that can help you get a blue check. Do not fall for the rampant verification scam services out there.
If you want to get your social media accounts verified, start off by identifying your unique skill sets and expertise. Next, work hard to become a leader in your field of expertise. Start sharing this expertise and provide value to those around you. Share your ideas on social media and work to get published in small publications. Then, small publications can become large publications.
Next, leverage your skill sets and share them in creative ways on social media. This will take time but can pay off in huge dividends. I never wanted to start a TikTok account, but I learned this was the only place I could quickly grow a massive audience. Spend time mastering social media and staying ahead of the trends. This even includes moving on to new platforms when they launch.
Now, go work on taking your content to the next level, earning major press and getting your social media accounts verified.
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