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Ford Mustang Mach-E Arrives, A Tesla Model Y Competitor Replete With ‘Noise’

The Mustang Mach-E has arrived.

“This goes on sale now,” Jim Farley, CEO of Ford, said in a recent interview on Jay Leno’s Garage (see video at bottom), where they discussed Ford’s newest electric car.

Just to make sure, I called three large Los Angeles area Ford dealers to get their input on actual availability.

Two dealers told me “end of January” or “early February.” The third dealer said, “I don’t know,” adding that he hasn’t seen one delivered yet. He then went on to explain how the Mach-E isn’t a typical car that Ford sells at its dealerships. And that as soon as one arrives “it will be gone.”

The Mach-E must be ordered on Ford’s Mach-E website, where you choose a dealer and build your car.

Ford has been issuing “production date” notices to some buyers. For example one notice on a Reddit forum said a customer’s Mach-E was slated to be built this past week — the week of December 7.

And then there was a recent post showing the Mach-E on a transport truck in Norway.

The Mustang Mach-E is one of the most anticipated new electric cars and has one of the best chances of stealing some thunder from Tesla’s popular Model Y. Both cars are classified as crossover SUVs, aka, a compact SUV.

Ford had previously stated that the 2021 Mustang Mach-E was slated to be available by late this year (which is now). Volume availability isn’t expected until 2021.

In October, Ford reduced prices on some versions of the 2021 Mustang Mach-E ranging between $1,000 for the cheapest trim, the Mach-E Select, and $3,000 for the Mach-E Premium.

Note on self-driving: the Mach-E will come with Ford Co-Pilot360 2.0, which has some autonomous capability, but a more robust self-driving option, Active Drive Assist, will come later in 2021.

Ford CEO talks Mustang Mach-E — and noise

The Mach-E has three modes, as demonstrated in the Leno interview.

“Engage” (average setting), “Whisper” (max range), and “Unbridled” (max acceleration).

It also comes with a “propulsion sound” — as Farley put it — which is an interesting touch considering EVs are essentially silent.

“We designed a little noise into this because it’s a Mustang,” Farley said. That noise has also been referred to as a “throaty sound” that comes through the speakers.

The Ford CEO also addressed public charging, i.e., any charging you don’t (or can’t) do at home.

It’s “not an issue,” Farley said, citing Electrify America, which is building a fast charger network across North America (currently 2,200+ fast chargers).

But saying it’s “not an issue” won’t sit well with a lot of buyers. Fast chargers — which can add charge at much faster rates than the chargers you typically find at shopping centers — are still few and far between in many parts of the U.S.

Farley also addressed cold temperatures.

“We did a lot of testing to make sure this performs in 20 below [temperatures].”

Comments or suggestions can be sent to me via a direct twitter message at twitter.com/mbrookec or [email protected]

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