Cisco to Buy CRM-Software Firm IMImobile for $730 Million

Communications equipment giant Cisco  (CSCO) – Get Report on Monday said it agreed to pay $730 million for IMImobile, the London provider of customer-relationship-management software.

The deal price is 5.95 pounds ($7.82) a share cash. The deal price is net of IMIMobile’s cash and includes its debt.

Cisco will use IMImobile’s enterprise software to offer clients an end-to-end customer-interaction-management solution including text, voice and social, the company said.

“A great customer relationship is built on consistently enjoyable interactions where every touchpoint on every channel is an opportunity for businesses to deliver rich, engaging and intuitive experiences,” Jeetu Patel, senior vice president and general manager of Cisco’s security-and-applications business, in a statement. 

Cisco’s Webex contact center, coupled with IMImobile’s software capabilities, will be able to offer new services like AI-enabled super agents and augmented front-line employees to clients. This will help Cisco’s clients create seamless workflows and customize solutions for its customers.

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