With giant life-size bronze frog figures and an outdoor cabin, a new ACE Hardware store in Hendersonville on West Main Street won’t be ordinary, according to its owner.
Greg Yandell has opened the store as Hendersonville is about to develop a new vision and redevelopment plan for its West Main Street corridor and its “Old Town” area, city Planning Director Keith Free said.
The new ACE Hardware opened in November in the former Aldi location, taking about 10,000 square feet. Anytime Fitness has also opened in the former store in about 7,000 square feet of space, Yandell said.
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“I want to show people can come to Hendersonville on the west side of town and have a thriving, successful business,” Greg Yandell said. “From day one we’ve been hitting the numbers we were hoping to hit. People have just come in saying ‘Thank you for investing in this side of town.’”
Yandell has done it before. He also owns Red Rooster Café on West Main Street, which has been in business for nine years and remains busy even through COVID-19 restrictions, he said.
Yandell plans a lawn and garden center that will feature a 20-by-20 foot rustic cabin being build outside the store to be named ACE Backwoods.
The cabin will be used for demonstrations and community events and Yandell is working with the Hendersonville Garden Club to collaborate on activities. ACE Backwoods is expected to launch around March.
“So many people are staying home and are impacted by (COVID-19) that we feel this can be a resource for the community,” Yandell said.
Three oversized metal bluegrass frog figures — one playing the banjo, one playing a mandolin and another playing fiddle — will also be incorporated to symbolize the area’s connection to music and water and to help brand the store.
Yandell has signed a 10-year lease for the new ACE Hardware location with a 10-year option beyond that. Yandell’s wife Christa runs the gift and home goods center at the store and his son Logan is the paint expert and will lead the lawn and garden center.
Crafting a master plan for redevelopment
Hendersonville’s planning staff will begin to collect data in the winter and spring, with public input and detailed planning to begin in the summer. Public input will help define the plan, which is estimated to be complete in the spring of 2022, Free said.
“The plan would be utilized to cast a specific vision for the western gateway into the community and create opportunity to draw increased investment and vitality to the area,” Free said. “Such a new and fresh vision will support local business within the area and support and encourage new investment.”
The city approved a Town Center Master Plan in 2006, which encompassed about 200 acres. The new plan area will encompass about 880 acres along West Main Street from Drakes Creek Park to the western boundary with Davidson County.
Once-vacant spaces get new life
Hendersonville has had several once-vacant retail spaces repurposed and improved with new business openings on the city’s east side, according to the city’s planning staff.
- Maple Row Shopping Center, 237 East Main Street: A former Kmart building gutted and rebuilt as a Kroger. The rest of the shopping center has also been updated and refaced. The shopping center is about 160,000 square feet.
- Former Kroger store, 170 East Main Street: Now Air Extreme Trampoline Park and a Kroger operations center, about 55,000 square feet.
- Old Sears Outlet, 393 East Main Street: Transformed into a Go Store, about 95,000 square feet.
Reach Andy Humbles at [email protected] or 615-726-5939 and on Twitter @ AndyHumbles.
This article originally appeared on Nashville Tennessean: Can unique new ACE Hardware champion Hendersonville’s West Main Street redevelopment?