Apple, Amazon, Other Tech ‘Gatekeepers’ Risk EU Fines

So-called “gatekeeper” tech companies reportedly could face fines as high as 10% of their annual revenue if they don’t comply with new European Union rules on data usage.

The new rules are scheduled to be released on Tuesday and could affect such companies as Amazon  (AMZN) – Get Report, Apple  (AAPL) – Get Report, and Alphabet  (GOOGL) – Get Report, according to Bloomberg, which said it has seen a draft of the regulations.

The new Digital Markets Act will target “gatekeeper” companies, defined by the European Commission by a number of criteria, including the number of users in the millions and overall revenue in the billions of dollars, as well as their significant impact on the single market, Bloomberg reported.

The designations will be updated by the commission every two years, according to the document.

Companies will be banned from using any data from business users to compete with them or from treating their own services more favorably in rankings, among other obligations. 

A company that “systemically infringes” the obligations could face orders by the European Commission to make behavioral and structural changes, such as divesting businesses. 

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